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Who We Are

Sarantis Romania S.A. was founded in 1996. The company's activities include the distribution of own Personal Care and Home Care Products as well as brands of international consumer companies through representation agreements.

During 2007, SARANTIS GROUP acquired the Romanian company ELMIPLANT, a personal care company specializing in face and body care products.

The company’s brand portfolio includes the own Personal Care Products STR8, BU, C-THRU, ELODE and ELMIPLANT and the own household products FINO, TOP STAR and TUB.O.FLO, as well as the distributed mass market brands of the companies JOHNSON & JOHNSON, SODALIS, ANTONIO PUIG, CHURCH & DWIGHT and EDGEWELL and the luxury brands LA PRAIRE, CAROLINA HERERRA, PACO RABANNE, JEAN PAUL GAULTIER.

SARANTIS ROMANIA also distributes health & care products such as NEUTROGENA, LISTERINE, JOHNSON’S BABY, COMPEED etc.

Sarantis Romania is part of Sarantis Group

Sarantis Group is a multinational consumer products company boasting a continuously expanding geographical footprint and leading brands. As part of the Group, we share the same philosophy in how we do business. As a purpose-driven company we care to accomplish our mission, while adopting socially responsible practices and environmental friendly production methods.

Read more on the Group’s Mission and Values


12 countries


50 countries

Strong international presence

We operate in 12 countries through subsidiaries and have presence through exports in more than 50 countries worldwide

Financial Performance

Over the last decade we doubled our financial size, maintaining our financial strength and our ability to self-finance our strategic plan

strategic partnerships

We collaborate with leading international consumer companies that aim to grow their business in our region.



Point of sales

A history full of successes that shapes the way we do business today.

years of presence

A history full of successes that shapes the way we do business today.

Production facilities

operating under the strictest quality and safety criteria


of high quality and recognition in our portfolio

Our Quality Commitment

Quality plays an essential role in building trust, credibility and loyalty with our consumers, while it is the foundation behind the Group’s product development process.

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