The brand represents a passionate family business with more than 160 years of history defined by Chopard’s core values: strong heritage and respect for traditions, the passion of a family as each main product line is based on a family member’s passion such as fabulous stones, vintage racing cars, unique jewelry pieces, independence – a defining value of Chopard’s House and the audacity to be creative.
The firm is also highly recognized for its high jewellery creations like the Red Carpet Collection, the Green Carpet Collection and more recently the exceptional Garden of Kalahari Collection. Chopard launched in 2013 The Journey to Sustainable Luxury: a multi-year programme deepening its engagement in sustainable luxury, by sourcing from business that are demonstrably committed to responsible, ethical, social and environmental practices.